You will work like a GIS professional
MktCompass is an easy-to-use GIS web tool.
Map layers and points
MktCompass allows you to color the map using selected data, and display specific venues from our database. In the collage image, the map is colored by predominant household income level, with the locations of hospitals and two drugstores franchises highlighted.
Analyze area
MktCompass enables you to create radiuses, polygons, or time-travel based areas (isolines) and obtain a basic or comprehensive report about them. This image is a collage of interface elements and reports to showcase its functionality.
Report and export
Quickly obtain a basic web report or a full professional report of any area and export it to a standard XLSX report. You can create a database of venues or companies in the area. The image is a collage of sheets from the XLSX report.
Start using MktCompass now!
Access the most complete geodatabases.
The MktCompass database contains the most reliable and up-to-date information from official censuses of Canada, Mexico, and the USA, including both demographic and economic data. The maps and data are organized by country, state or province, and urban areas. The data is further enriched with information from private sources and property MktCompass data.
Demographic data
MktCompass allows you to map total population, population density (per square mile or square km), population growth, and demographics such as age, gender, race, and more.
Population profile
The census offices of Canada, Mexico, and the US provide detailed descriptions of population characteristics, including age, gender, race, and many other statistics.
Household income
MktCompass enables you to map economic data of the population, including the predominant income level for households, average income level, income distribution, and many other variables.
Employment
Additionally, you can map data related to economic activity, such as total employment, employment by income level, employment in commerce and personal services, total number of workplaces and by industry, and many others.
Economic vocation
This map visualizes the primary industry sectors that generate employment in different zones of the city. The blue areas indicate the prevalence of health services, while the orange areas indicate a dominance of commerce and personal services. Other colors represent other sectors, each highlighting the distinctive economic landscape of the city.
Consumption potential
MktCompass allows for the estimation of consumption potential for specific categories or products in urban areas. In this case, the map displays the potential consumption for coffee shops.
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MktCompass is the perfect GIS tool for business and social analysis
Business and marketing applications
MktCompass is used by companies and professionals for:
- Marketing research.Business planning.
- Advertise strategy, both digital and traditional.
Urban and logistic studies
Companies use MktCompass to create distribution strategies for their services, products, and venues based on maps:
- Business and workplaces locations on the map.
- Map many companies by industry, NAIC code, and more.
- Export workplaces information to a data base.
Social or political studies
Social and political organizations can use MktCompass to create various social analyses for research papers or public programs:
- Age, gender, household, race, and ethnic data.
- Education, health and other public services related demographics.
- Access to public o private services data.
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Trusted and loved by the world’s best teams
Carlos Clouthier
, KER3 Franchise Consulting
María Ana Tanori
, Caffenio
Miguel Avila
, Zensato
Héctor Estrada
, EG Marketing Research
