PRIVACY POLICY

MktCompass

Last Updated: February 15, 2026

1. Identity of the Data Controller

MktCompass (“MktCompass,” “we,” “us,” or “our”) is responsible for the processing of personal information collected through our website, platform, and related services.

Business Address:
Atmosfera 2977-3, Jardines del Bosque
Guadalajara, Jalisco, Mexico

Privacy Contact:
📧 sales@mktcompass.net

This Privacy Policy is designed to comply with:

  • Mexico’s Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP)

  • Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA)

  • Applicable U.S. federal and state privacy laws

2. Personal Information We Collect

We may collect the following categories of personal information:

a) Identification Information

  • Full name

  • Email address

  • Phone number

  • Company or institution name

  • Job title

b) Billing and Financial Information

  • Legal business name

  • Tax identification number

  • Billing address

  • Payment and invoicing information

Payments are processed by third-party providers. MktCompass does not store full credit card numbers.

c) Technical and Usage Information

  • IP address

  • Browser type

  • Operating system

  • Device identifiers

  • Pages visited

  • Time spent on pages

  • Referring URLs

  • Cookies and similar tracking technologies

d) Research and Survey Data

If you participate in research activities:

  • Survey responses

  • Feedback and opinions

  • Audio or video recordings (with prior explicit consent)

We do not intentionally collect sensitive personal information unless strictly necessary and with explicit consent.

3. How We Use Personal Information

We process personal information for the following purposes:

Primary (Essential) Purposes

  • Creating and managing user accounts

  • Providing access to the MktCompass platform

  • Processing payments and billing

  • Providing customer and technical support

  • Complying with contractual and legal obligations

  • Maintaining system integrity and security

  • Conducting internal analytics and service improvements

Secondary (Non-Essential) Purposes

  • Sending marketing communications

  • Invitations to events, webinars, or research studies

  • Product updates and newsletters

You may opt out of marketing communications at any time by contacting:
📧 contact@mktcompass.net
or by using the unsubscribe link included in our emails.

4. Legal Basis for Processing

We process personal information based on:

  • Your consent

  • Performance of a contract

  • Compliance with legal obligations

  • Legitimate business interests, including service improvement

Under Canadian law, consent may be express or implied depending on context.
Under U.S. law, processing is conducted in accordance with applicable consumer privacy statutes.

5. Disclosure of Personal Information

We may share personal information with:

  • Payment processors

  • Cloud hosting providers

  • Analytics and marketing platforms

  • Communication and customer support tools

These service providers are contractually obligated to maintain confidentiality and use information solely for authorized purposes.

We do not sell personal information.

We may disclose personal information if required by law, court order, or regulatory authority.

6. International Data Transfers

MktCompass operates from Mexico and may use service providers located in the United States, Canada, or other jurisdictions.

By using our services, you acknowledge that your personal information may be transferred and processed outside your country or province of residence.

We implement reasonable safeguards to protect international data transfers.

7. Your Privacy Rights

Depending on your location, you may have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion of your data

  • Withdraw consent

  • Object to certain processing activities

  • Request disclosure of categories of personal information collected and shared

Residents of certain U.S. states may have additional rights under applicable state privacy laws.

To exercise your rights, contact:
📧 sales@mktcompass.net

We will respond within the timeframes required by applicable law.

8. Data Retention

We retain personal information only for as long as necessary to:

  • Fulfill the purposes described in this Policy

  • Comply with legal, tax, or regulatory requirements

  • Resolve disputes and enforce agreements

When no longer required, data will be securely deleted or anonymized.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enable essential site functionality

  • Analyze usage trends

  • Improve user experience

Cookie preferences are managed through our website consent tool.

You may adjust your browser settings to reject cookies; however, some features may not function properly.

10. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information against:

  • Unauthorized access

  • Disclosure

  • Alteration

  • Destruction

While no system guarantees absolute security, we apply industry-standard security measures appropriate to the nature of the data processed.

11. Research Participation and Recorded Sessions

If you participate in recorded interviews or research activities:

  • You will be informed in advance

  • Explicit consent will be obtained

  • Recordings will be used solely for analytical or research purposes

  • They will not be used for direct marketing without additional consent

12. Children’s Privacy

Our services are not directed to children. We do not knowingly collect personal information from minors without appropriate parental consent where required by law.

13. Changes to This Privacy Policy

We may update this Privacy Policy to reflect legal or operational changes.

The most current version will be available at mktcompass.net with the updated date indicated above.

14. Regulatory Authorities

If you believe your rights have been violated, you may contact the appropriate regulatory authority in your jurisdiction.