Is a store close to a lot of people, or can those people actually get there and have reasons to shop there? Proximity analysis for retail isn’t solved by simply measuring a radius on a map: straight-line distance can mask access barriers, and the surrounding...
When comparing CARTO vs. MktCompass, a platform with more layers and features doesn’t necessarily provide a better answer to a business decision. If you need to select areas to research a potential location, first define what data you need, what geographic scale...
A more populated area doesn’t necessarily mean more customers. To estimate market potential by location, check if the population matches your business profile, if there’s relevant economic activity, and if the area is easily accessible to your potential...
Does a two-kilometer competitor pose a real threat if your customers take twenty minutes to arrive? Geographical competence analysis is not resolved by counting businesses within a radius: you must also consider the transfer times and the characteristics of the...
Drawing a three-kilometer radius in a straight line around a business location is often the quickest way to project inaccurate sales. Geometric distance doesn’t define markets; urban friction time determines commercial viability. Theoretical circles ignore...
