A more populated area doesn’t necessarily mean more customers. To estimate market potential by location, check if the population matches your business profile, if there’s relevant economic activity, and if the area is easily accessible to your potential...
Does a two-kilometer competitor pose a real threat if your customers take twenty minutes to arrive? Geographical competence analysis is not resolved by counting businesses within a radius: you must also consider the transfer times and the characteristics of the...
Drawing a three-kilometer radius in a straight line around a business location is often the quickest way to project inaccurate sales. Geometric distance doesn’t define markets; urban friction time determines commercial viability. Theoretical circles ignore...
Have you ever wondered why two businesses within the same zip code get radically opposed sales? The answer is direct: a postal zone does not represent a homogeneous market. When analyzing economic indicators by zip code, it is tempting to assume that the average...
How many sales are you losing for relying on the average of a whole municipality? If you plan an expansion based on general data only, you ignore that profitability changes drastically when crossing the street. Effective territorial intelligence requires analyzing the...
